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On the evening of Monday, March 9th, 2009, Vikram Pandit the CEO of Citibank, released an email memo to his employees that caused the Dow Jones industrial average to have one of the biggest one-day gains since World War II. The S&P and Nasdaq saw incredible gains that Tuesday as well.
To explain the phenomenon, the New York Times quoted Ed Yardeni, president of Yardeni Research who said, "We poor investors, we don't need much to make us happy, we've been beat up so hard. At this point we'll take whatever we can get."
All it took for investors that Tuesday, was something believe in. We call it optimism.
For us optimism means changing your perspective, taking a step in the right direction, confronting big questions, and thinking differently about revenue, audience and market share.
It's strengthening your return on investment by returning to your investment-your products, your people, your brand. It's re-investing in the positive.
Optimism is the belief that one email can change the world. So really there is only one question to ask next. What if there were one hundred emails?